E-COMMERCE AND THE IMPACT IT HAS ON THE BED INDUSTRY

Something thought impossible, over the past few years, was the fact that the bed industry was appealing the customers via online platform with remarkable outcome. Obviously, no one would have an idea of such advance trends that merge e-commerce with the bed industry. Believe or not, there is a range of bed manufacturing companies that pursue their business activities with e-commerce website globally. Yes, with the help of e-commerce, now formerly categories of products like bed manufacturing has become a common point of attraction.

Apparently, such bed manufacturing companies including Tuft & Needle, Casper and Leesa Sleep are the main source to add advancement in the bed industry with the perk of online purchasing and selling. The researcher estimated that online sales rate of bed manufacturers  are estimated to increase by approx. 3.2% over the coming years.  

            If we talk about the US bed industry, there is an estimated sales rate of approximately $15 billion while 6% of the sales rate is connected to online sales. Amazingly, there is a number of practical examples of some of the best bed manufacturing companies prefering to capture the customer’s attention via online platform. One of these exmples include Casper, this company not only offer mattress but  is also offering sheets, bed frames, pillow and more to furnish your bedroom in just one click.

The list of online bed manufacturer is not only limited to Casper; the list also includes the Purple Innovation company established in the year 2015. This company sells thoughtfully design mattresses that allows full comfort for any sizes. It is common knowledge by marketing officers and marketing analysts worldwide that customers are more keen to buy products online when the product is displayed in a fun and interesting way on the online platform. Purple, Casper and Endy all know and take advantage of that using humourous videos, GIFs and unique content.

            The online platform makes it easy for new and established bed manufacturer to increase their business growth that reflects positive effect undoubtedly.

            The fact needs to highlight that renowned bed manufacturing companies are the major contributor that brought innovation and technological involvement in bed industry. In fact, this made the most underscore industry as the demanding one. Added to this, now retailers and consumers are aware of the e-commerce platform for purchasing bed manufacturing items. 

Herewith, it is generally believed that bed mattress or the products in bed industry are bulky and big enough to manage.  But surprisingly, the changing trends of e-commerce make it more feasible for consumers to consider bed manufacturing items as common as other products. Enclosed with this, the explosion towards wellness services and products are also contributing to grasp the attention of consumers towards online purchasing of bed industry products.